Articles by Ardan Michael Blum CEO at A. Blum Localization Services. The Palo Alto SEO agency provides search engine optimization consulting, website reviews, service-page writing, content strategy, and localization planning.
October 22, 2026
Consider a hypothetical consultancy whose owner has noticed fewer suitable inquiries. Website visits appear much the same, so the owner wonders whether the home page needs a rewrite. That is a plausible place to look, but the concern reaches beyond the words on the screen. Somewhere between finding the business and discussing an assignment, fewer people seem to be arriving. (...) Read more: What a Website Review Can Actually Tell You
October 19, 2026
Imagine a business owner opening a local search report and finding that an average reported position of about 3.6 has become 8.6. The larger number looks like a substantial loss of visibility. Before commissioning new pages or changing providers, the owner needs to know what the report compared. A change in the measurement can resemble a change in the business’s fortunes. (...) Read more: Get Found Locally.
October 14, 2026
A business describes its services using words that have become familiar through years of work. Its prospective clients arrive with a different vocabulary. They know that something needs attention, but they may be uncertain about the cause or the kind of help to seek. A website has to connect what the business knows about its work with what a prospective client needs to understand. (...) Read more: Content Strategy Begins with the Reader's Question.
September 20, 2026
Type a question into Google and the first thing you meet may be a finished paragraph. It explains, connects, and concludes in a calm, uniform voice. Links wait nearby. For an unfamiliar subject, the paragraph can provide the introduction you needed. It can also give you a reason to stop before you have discovered what remains uncertain.(...) Read more: Google’s Answer Vending Machine.
For corrections, permissions, privacy requests, or accessibility assistance, use the contact form or call +1 (650) 427-9358. For details, see Legal, Privacy and Accessibility.
Disclosure: AI tools assist with research, summaries, drafting, and editorial review. Their use varies by article and stage of the writing process. Ardan Michael Blum writes, revises, and updates the content, shapes its arguments and interpretations, and makes the final editorial decisions.
© 2026 Ardan Michael Blum.